2025-4-30 12:30 |
When Jetour invited over 130 journalists and influencers from around the world to Shanghai for Auto Shanghai 2025, expectations were mixed. Founded just seven years ago, Jetour had quickly built a reputation as a dynamic new force, but could it truly pivot from volume-driven sales to premium innovation? Over four intensive days of presentations, workshops, factory tours, and test drives, the brand set out to prove it could.
What unfolded was a calculated - though still evolving - attempt to stake a claim in the hybrid off-road luxury segment, powered by the new GAIA Architecture and a bold Travel+ lifestyle vision. .
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